3rd Space is where strategy meets story and story becomes culture.
We help brands, organizations, and movements clarify who they are, build the worlds around their ideas, and show up with coherence and conviction at moments of growth, visibility, or transition.
We work at the intersection of vision and execution: aligning narrative, design, and distribution so what you stand for isn’t just understood, but felt.
TARA MOHTADI
Strategy, Narrative, Brand Architecture
I build brands by shaping the worlds they live in.
At my core, I’m a strategist, one who sees the big picture and understands that the smallest details are what make meaning stick. My work centers on brand architecture, campaign strategy, and human-centered storytelling, helping organizations articulate not just what they do, but why they matter and how they move through culture, while garnering tangible results.
Over the past decade, I’ve led brands across skincare, fitness, and material innovation through moments of growth and reinvention—building narrative systems, launching products, and guiding teams toward work that is both culturally resonant and measurably effective. I have a deep instinct for orchestration: aligning people, partners, and ideas so vision translates into execution without losing integrity.
As fluent as I am in metrics and performance, my work is grounded in intuition, culture, and an understanding of people. I believe the strongest brands are built when imagination and strategy work together—creating stories that last, scale, and add up to something larger than any single campaign.
JIYAN RIOS ZANDI
Creative Direction, Visual Storytelling, World-Building
I’m a creative director and photographer with a hands-on approach to world-building, working from concept through execution to shape imagery that carries meaning, mood, and intention. Whether I’m behind the camera, styling a shoot, or defining a visual system, my focus is on translating vision into something tangible and alive.
My process begins with listening. I take a story, a cultural moment, or a creative instinct and shape the visual language around it—ensuring what’s seen aligns with what’s being said. The work is intuitive but precise, grounded in craft and guided by a strong point of view.
Across brands, people, and movements, I create visuals that feel cohesive, modern, and emotionally resonant—building worlds that audiences can step into and recognize themselves within.
